Push notifications have long ceased to be a “novelty” in affiliate marketing, but their potential is far from exhausted. Despite high competition and growing user demands, this tool remains one of the most accessible and profitable for publishers. The key is to be able to use push notifications not only to attract new clicks, but also to retain your audience, build a long-term funnel, and increase the value of each user.
In this article, we will discuss how push notifications can help with affiliate marketing in 2025, what new monetization strategies are relevant, and what mistakes to watch out for.
Push notifications: a direct contact tool
Push notifications allow you to interact directly with the user — bypassing social networks, search engines, and other “intermediaries.” The message appears on the screen of a smartphone or computer, which means that the likelihood of it being noticed is extremely high.
The key advantage of push notifications in affiliate marketing is that they:
- create instant contact with the user;
- allow you to quickly test creativity;
- allow you to segment your audience by interests, activity time, and geography;
- work as an additional channel for remarketing.
For more details on what push notifications are and why they are needed, read here:
https://affcommunity.org/en/what-are-push-notifications-what-are-they-used-for/
Audience retention through push notifications
One of the main mistakes webmasters make is focusing exclusively on clicks. However, the real power of push notifications lies in retaining users.
To avoid losing your audience, you need to:
- Build notification scenarios. A single push notification rarely leads to a conversion. It is better to build a chain: the first push notification is informational, the second contains an offer, and the third offers a bonus.
- Adapt messages to the context. For example, if a user clicked on an e-commerce ad, it makes sense to send them a push notification with a discount rather than a gambling offer.
- Use dynamic content. Personalized push notifications (with name, interests, or even geo) yield significantly higher CTRs.
- Don’t overload the user. The optimal frequency is 1-2 push notifications per day.
Push notifications can be used effectively in conjunction with other channels, such as email marketing or chatbots. This combination allows you to retain attention and increase LTV (Lifetime Value).
Monetization of push traffic in 2025
In 2025, webmasters will increasingly use push notifications not as their main source of traffic, but as an additional channel of monetization. For example:
- Collecting subscriber bases. After a user lands on the landing page, they are offered to subscribe to push notifications. The base is then monetized for various offers.
- Reselling traffic. Some teams form databases and sell them to other publishers or services;
- retargeting. A user who did not convert on the first click can be “caught up” with a push notification and return to the offer;
- multi-offer funnels. If the audience does not respond to one offer, they can be offered another through push notifications.
You can read about how to monetize push traffic with maximum return in an article by AffCommunity.
Pitfalls: fraud and low traffic quality
Like any niche in affiliate marketing, push notifications are susceptible to fraud. Among the main problems are:
- Bot traffic. Subscriber bases can contain up to 40-50% “dead” users.
- Click fraud. Unscrupulous webmasters or competitors create artificial activity.
- Source substitution. The advertiser pays for premium GEO, but receives traffic from cheap regions.
To minimize risks, it is important to:
- work with trusted networks;
- analyze sources through trackers;
- use filters and anti-fraud systems.
Push trends in 2025
- AI segmentation. Artificial intelligence selects the time of sending and the content of the push for a specific user.
- Native formats. Messages become similar to app notifications or news items.
- Interactivity. Push notifications increasingly contain action buttons (“Get bonus,” “More details”).
- Hybrid bases. Publishers combine push notifications with Telegram bots and email newsletters.
- Focus on retention. The main goal of push notifications is not an instant click, but long-term user retention.
Conclusion
Push notifications in affiliate marketing remain one of the most accessible and flexible tools. But in 2025, their effectiveness will largely depend not on the number of clicks, but on the quality of interaction with the audience.
Those who learn how to retain users’ attention and build funnels competently will be able to profit even in an oversaturated market. To do this, it is necessary to combine technology (anti-fraud, AI segmentation), experience, and an understanding of audience psychology.